
The Coworking Operatorship Model That Works
Real estate developers are sitting on underutilized floors and rising maintenance costs. Here’s how they’re flipping the script.
In the aftermath of the pandemic, the commercial real estate sector is facing a sobering truth: demand for traditional office leasing hasn’t bounced back to pre-2020 levels. In fact, it may never fully return. Global advisory firms CBRE and JLL both report that over 30% of commercial properties in urban centers remain underutilized—even as businesses adopt hybrid models and tenants renegotiate leases. Entire floors once designed for dense corporate teams now sit idle, while maintenance costs pile up with no offsetting revenue.
For developers and property managers, this underutilization is no longer just a vacancy issue—it’s a value erosion problem. Empty spaces are liabilities. The longer they stay inactive, the more they drain resources, depreciate in perceived value, and tarnish a building’s brand. Worse, waiting for “ideal” long-term tenants is no longer a winning strategy. Today’s market rewards adaptability, speed, and shared infrastructure.
So what’s the new playbook?
Across Asia and other key global cities, developers are quietly shifting to a model that replaces traditional leasing headaches with recurring income and high-velocity activation: coworking operatorship. Instead of selling square meters to tenants, they’re selling experience, access, and community—without doing the heavy lifting.
This article unpacks how this model works—and how it’s helping developers slash CAPEX, boost occupancy, and future-proof their properties. We’ll explore industry data, risks, and rewards. We’ll showcase a real case from Makati, where a stagnant commercial property turned into a thriving hub within months. And we’ll outline the step-by-step strategy used by ƽ Philippines to help developers transform empty space into revenue-generating ecosystems.
WHY THIS MATTERS
Let’s be blunt: sitting on vacant space is no longer a tolerable cost of doing business. According to CBRE’s 2023 Occupier Sentiment Survey, 67% of companies globally have reduced their real estate footprint since 2020. JLL’s 2024 Global Real Estate Outlook further notes that “flexible space now accounts for nearly 15% of total office leasing in major metros”—and that number is climbing fast.
In Southeast Asia, this shift is especially pronounced. In cities like Manila, Jakarta, and Bangkok, landlords are adjusting to hybrid work, economic volatility, and rising expectations from tenants. Developers are under pressure to offer more than just square footage—they need to deliver plug-and-play solutions that appeal to startups, digital nomads, SMEs, and satellite teams.
Meanwhile, operational costs haven’t dropped. Security, cleaning, HVAC, internet infrastructure—all of these must be maintained regardless of occupancy. That means unoccupied floors still rack up monthly expenses with no return. It’s a double loss: lost revenue potential and active expenditure.
Developers who delay adaptation risk more than just sunk costs. They risk:
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Brand dilution: Properties with visibly empty spaces become perceived as outdated or undesirable.
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Tenant churn: Traditional tenants may rethink their leases if the building lacks vibrancy or activity.
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Competitive obsolescence: New builds designed for mixed-use, flexible operation may outshine older properties.
In contrast, properties that pivot to the coworking operatorship model gain agility. They activate floors quickly, test different leasing structures (daily, monthly, team-based), and tap into new user segments—all without needing to become operators themselves.
That’s where firms like ƽ Philippines come in.
A regional coworking operator with locations in Cebu, Makati, Japan, Singapore, and Vietnam, ƽ specializes in managing coworking spaces inside existing properties through a revenue-sharing model. No major upfront CAPEX. No branding dilution. No need to hire new operational staff.
For developers with unutilized inventory, this is no longer an experimental play. It’s a survival strategy.
THE SOLUTION
The coworking operatorship model offered by ƽ Philippines is both simple and strategic: rather than lease floors to tenants or manage a coworking space themselves, developers partner with an expert operator who runs the space under a revenue-sharing agreement.
Here’s how it works:
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No CAPEX-heavy fit-outs: ƽ brings design expertise to repurpose existing space with minimal renovation. It transforms traditional layouts into hybrid-ready environments with hot desks, meeting rooms, and team offices.
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Shared revenue model: Instead of fixed lease rates, developers earn a percentage of monthly revenues from coworking operations. This aligns interests and allows for sustainable growth.
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White-labeled or co-branded options: ƽ respects the property’s identity and can tailor branding accordingly. This appeals to developers who want to maintain architectural integrity or curate a premium image.
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Integrated staffing and operations: ƽ handles everything from community management to marketing, IT infrastructure, front-desk staffing, and event programming—removing operational burdens from the property owner.
The value proposition? Lower upfront investment, higher utilization, and diversified tenant mix.
This model works best in:
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Urban centers with high vacancy and strong startup or BPO presence.
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Properties with 500 to 3,000 sqm of leasable idle space.
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Developers who want passive income without launching a new business vertical.
Reports support this model’s scalability. A 2023 Knight Frank report shows that coworking models in mixed-use buildings generate up to 25% more foot traffic and increase average building occupancy by 15–20% within a year. Meanwhile, HBR (2022) notes that companies operating in coworking spaces experience higher retention, productivity, and innovation—all of which become selling points for landlords.
ƽ Philippines adds another layer: its international network. Tenants at one site can access others, making it attractive for traveling teams, remote departments, or multinational tenants seeking regional flexibility.
For developers, this means your property becomes part of a larger, dynamic system—instantly.
CASE EXAMPLE
Take the case of a mid-rise commercial building in Cebu City’s bustling IT Park district—an area known for its tech startups and BPO firms, but not immune to post-pandemic vacancies. After the 2020 lockdowns, two upper floors in the building sat largely unused. Traditional corporate tenants had downsized or gone remote. For over a year, the landlord cycled through brokers and marketing tactics, but leads remained cold.
Maintenance costs continued: round-the-clock security, centralized air conditioning, and building management fees. The empty upper floors became a drag on the property’s overall perception, discouraging smaller tenants on the lower levels who had once seen the building as a hub for collaboration.
In late 2023, the building owner partnered with ƽ Philippines to explore a coworking operatorship model. Within the first month:
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An infrastructure and market audit was completed by ƽ’s operations team.
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Design plans were drawn to convert one floor into a mix of private offices and flexible workstations, and the other into event space, meeting rooms, and a small production studio.
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Branding and layout respected the building’s clean, modern aesthetic—seamlessly integrating ƽ’s Cebu identity.
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A revenue-sharing agreement was signed, removing the need for upfront capital expenditure from the property owner.
By mid-2024:
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Occupancy across the two previously empty floors hit 70%.
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Daily foot traffic increased significantly, with workshops, coworking day passes, and team bookings pulling in a younger, entrepreneurial demographic.
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New client segments emerged, including regional startups, remote teams of Manila-based firms, and even digital nomads attracted by Cebu’s lifestyle appeal.

Using tools like ƽ’s internal CRM, access pass system, and real-time analytics dashboards, the operations team refined programming and desk allocation in response to usage data. Events like “Founders Fridays” and “Build in Cebu” brought in venture capitalists, local founders, and even government innovation stakeholders—repositioning the property as a creative and business hub.
The result?
What had been a dormant liability became a profitable, high-energy destination in under six months. The landlord retained ownership and branding integrity, while ƽ handled community-building, operations, and monetization.
It wasn’t just space that was filled—it was purpose.
STEP-BY-STEP INSIGHT
If you’re a developer or property owner sitting on underutilized floors, here’s how to turn them into dynamic coworking spaces with minimal risk:
TAKEAWAY & FUTURE OUTLOOK
In today’s commercial real estate landscape, static space is a liability. Developers no longer have the luxury of waiting for long-term tenants to return. The smart play is to activate now—and do so with a partner who understands the future of work.
The coworking operatorship model, especially as executed by ƽ Philippines, offers a nimble, data-backed, and brand-conscious way to turn vacancies into value. With flexible layouts, low CAPEX entry, and scalable ecosystems, it’s no longer just a trend. It’s a tool.
Real estate is shifting from product to service—from square meters to experience. The developers who recognize this shift will not only avoid losses—they’ll build future-proof properties that attract next-gen workers, mobile teams, and community-first companies.
Next steps?
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Evaluate your portfolio.
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Identify 500–3,000 sqm of underperforming space.
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Start a conversation with ƽ Philippines.
Because the next five years won’t reward the biggest landlords—they’ll reward the most adaptable ones.
FREQUENTLY ASKED QUESTIONS
The coworking operatorship model is a partnership between a property owner and a coworking operator, where the operator manages and activates the space in exchange for a revenue-sharing agreement. Unlike traditional leasing, the developer does not lease out space on fixed terms or manage day-to-day operations—reducing CAPEX, operational load, and vacancy risk.
Minimal to none. In most cases with ƽ Philippines, the operator shoulders design, staffing, and operational costs. The developer provides the space and receives a share of monthly revenues, making it a low-risk, high-potential solution for underutilized properties.
Properties with 500–3,000 sqm of idle or underperforming space in urban or business districts are ideal. These include commercial floors in office buildings, mixed-use developments, or properties with hybrid infrastructure already in place. Proximity to startups, BPO hubs, or universities is a bonus.
Yes. ƽ Philippines offers co-branded or white-labeled solutions depending on the developer’s preference. All design and operations are aligned with the building’s identity and quality standards to preserve brand equity while adding value.
Developers typically see significant improvements within 3–6 months of launch. In Cebu, ƽ Philippines helped a 2-floor space reach 70% occupancy in less than six months through reconfiguration, flexible leasing, and community activation.
The coworking operatorship model attracts a diverse mix of users—from freelancers, startups, and remote corporate teams to digital nomads, SMEs, and project-based groups. ƽ Philippines also sees interest from regional and international companies looking for flexible satellite offices with professional infrastructure and community access.

Ready to activate your idle space? Let’s talk. Fill out the form below and our team will get in touch to assess how the coworking operatorship model can work for your property.
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